1. The role of Real Estate Photography 

Photos, videos, and 3D Virtual Tours are everywhere. We see them all day when we scroll on Instagram, browse the internet, or even read a magazine. Photos can excel and make a big difference in real estate, especially when you are looking to sell your property and market it to potential buyers. 

When you decide to sell your property, your goal should be to sell it for the best price possible, as quickly as possible. One of the best ways to ensure this is to market your property most effectively. 

The first impression that many potential homebuyers will have of your property will be conducted online. Therefore, it is essential to not only have photos of your home but also that the photos are of the highest quality and are eye-catching and showcase your property in the best way possible. It would help if you did everything possible to stand out from the crowd and not simply be “another house” on the market. Especially now, we are seeing the real estate market slowing down and more listings entering the market. 

Your property photos should be clear, neat, and showcase the property in an appealing way to homebuyers. The photos should not show off a bunch of clutter in your house but be simple yet elegant. 

2. Why is property photography so important? 

There is a famous quote that a picture speaks a thousand words. In the case of selling real estate, this has never been more true or accurate. What you say about your property will primarily depend on the type and quality of the photos of your house. By marketing your property as best as possible, you radically improve your chances of selling your property fast and at the best possible price. 

First impressions matter, and there is only one chance to make a first impression. The first impression usually sticks, and so you need to make that first impression count, and really impress the potential homebuyers who see your house photos. 

A potential homebuyer could immediately be interested or put off your property just by the photos you present. The goal is not necessarily to make a sale through the photos only. Instead, the goal is to capture the imagination and the interest enough for the potential homebuyer to want to do an in-person viewing. This is primarily achieved through captivating photos. 

3. How to get first-class photos? 

Now that you are convinced of the role that photography plays in Real Estate, as well as the importance of photography in Real Estate, you may be wondering how to go about capturing that jaw-dropping shot that will entice homebuyers. The good news is that you do not need to do it yourself. You can partner with a professional company, like Snaphouss, which takes care of the photography for you. 

No worrying about whether your camera is good enough to take photos or worrying about the right angles to take the photos, or if the lighting is bright enough. A professional company will take care of all that and graphically enhance the images to give them that extra polished look. 

Your goal is to get homebuyers through the door, and the purpose of a professional real estate photographer is to help you achieve that goal through outstanding photography work. 

If you can entice people to view the property in person, this is your best shot at selling your property. The challenge is often getting them through your doors to view the property, and one of the most potent ways to do that is by using appealing real estate photography. 

4. What if your home is empty? 

Are you concerned that your furniture is already out of your house, and therefore you will not be able to get appealing photos? Do not worry! There is a way around this. Snaphouss can virtually stage your house. This is where furniture is brought in and placed in your home to make it appear that the house is fully furnished. The beauty of this is that it is all done entirely digitally and is hassle-free and convenient for you! That’s right, no need to hire expensive staging companies to come and offload bunches of furniture into your home; it is all taken care of digitally! 

5. The “secret sauce” of Real Estate Photography 

There is a “hack” to make your photos look even more alluring and tempting for potential homebuyers, and that is twilight photos. This is where your property is presented how it will look in the evening and presents a fresh and different perspective to regular images. These photos are usually captured at the golden hour, around dusk. The lighting in the house must be level with the lights outside to create a perfect balance between the two to achieve optimal results. 

The glow of the lights inside the home, the absence of shadows, and a calming sunset in the background all combine to create a stunning, visually appealing image. It makes your property stand out from the crowd and creates warm and welcoming photos that uniquely appeal to homebuyers. There is nothing that says “make me your home” than gorgeous twilight shots. 

Your partner in Real Estate photography 

If you are looking for someone to partner with to handle all your real estate photography needs, look no further than Snaphouss! We take professional Real Estate photos and have all the required professional equipment to make it happen. 

The photos we take are not simply taken and then uploaded. We have a team of graphic designers who digitally enhance the images to ensure they come out looking as best as they possibly can. 

In addition to digitally enhanced photos, Snaphouss offers twilight photos and several other means to elevate your listing, such as cinematic videos, a 3D virtual tour (using Matterport cameras), and TikTok-style videos. 

Our projects are all completed in either 12 or 24 hours, and our packages start from $99, depending on your requirement. 

Snaphouss currently operates throughout Canada and The US.