Home staging is when your home has décor and furniture removed, added, or shuffled around. The goal, as with any home sale, should be to sell the property for as much as possible, as quickly as possible. Home staging certainly helps achieve that goal. Home staging is not a useless gimmick but a powerful marketing tool that should be non- negotiable when selling your home.

It is now estimated that more than 90% of home buyers in the US look online when searching for their next home. Therefore, how people see and perceive your property online is vitally important. We have all seen beautiful homes for sale online or in magazines and may have wondered to ourselves, “Does that home always look that way”? Almost certainly, the answer is no. The home would have likely undergone a significant staging process before being published for sale.

When staging your home, the goal is not just to make your home nice but to make it look appealing. The difference is that a home can look nice but maybe not appeal to potential buyers. The way to make your home appeal to potential buyers is to stage it so they can imagine themselves living there. You want potential buyers to begin to imagine having their own furniture and décor in the home and creating their own living space for themselves and their families. So, staging your home should showcase the actual property, the space, the layout, and the environment.

Unless the house is sold with furniture and décor, the actual furniture and décor do not matter. What matters is selling the home itself to potential buyers. Moreover, selling them on the thought of moving into the house. When home buyers shop for a house, they visualize living there.

They may visualize watching a movie in the living room with their loved ones. They may visualize playing with their kids in the garden or raining a family.

Are you selling your home?

Staging your home is a vital step in your home sale, but it should not be done in isolation. You must complement it with quality photography, videography, and 3D tours. This is where SnapHouss can assist. We specialize in these services and offer something called “virtual staging.” This is where your home is staged virtually using graphical editing tools. We are based in the US and Canada and offer packages starting from $99.